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Drysdale Advisory

Drysdale AdvisoryDrysdale AdvisoryDrysdale Advisory
Home
About
Work
Payments
Services
Media
Contact Us
More
  • Home
  • About
  • Work
  • Payments
  • Services
  • Media
  • Contact Us
  • Home
  • About
  • Work
  • Payments
  • Services
  • Media
  • Contact Us

Our work

Drysdale Advisory

Accelerating Business Growth

Executive leadership optimizing organizations and platforms  

Within 90 days of joining this company to lead a major division, developed the strategic plan and won board approval to accelerate growth. Changed the provider sales and marketing models, widened the product line and reduced the regulatory footprint. By upgrading the talent including Operations, Sales, Account Management and Marketing, as well as promoting other leaders, drove performance throughout the organization. New business grew 100% in the division, which represented more than 30% of the overall company’s overall revenue.


Defining and executing innovative company and market strategies
As the leader of a new global division, evaluated the market and developed distribution and product plans. Gaps were immediately identified; an attack plan was developed; and the company was positioned within its space. Almost immediately, three large customers signed with the company representing substantial new revenue. 


Developing and expanding payment products and services 

Repositioned the company, increased client acquisition by 60% year-over-year and built strong relationships with card brands and other partners. Implemented a plan to develop product differentiation and fill gaps and was first to market with a breakout industry solution. Attained market leader position in several industry verticals. 


Transforming sales leaders and teams

Pivoted a 600+ resource sales force towards value-based selling, strategic account management and complex sales success. The corporate account teams targeted specific high margin, high growth industries to increase market share and presence. A comprehensive sales automation program and an iOS-based acquisition tool were implemented to eliminate friction, increase communication and increase win rates. New business increased 35%, recurring revenue increased 18% and employee retention increased 28%.


Delivering exponential revenue growth and value creation

The results speak for themselves: 

  • Revenue up 250%+ in two years for a technology company’s payments division
  • New business sales up 35% in three years for a global gateway/processor/bank
  • Drove market share from 5 to 35% in an industry sector for a national processor

STRONG RESULTS BACKED BY STRONG EXPERIENCE

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